CBD containing formulations
Probiotics and prebiotics
When you decide to make a dietary supplement product, you can approach an established company that is already manufacturing dietary supplement products and is willing to put your own brand and logo on it. This product is considered a private label product. Private label is a faster quicker and more affordable way of bring the product into the market. However, it comes with a lot more competition because there are hundreds of other companies offering the exact supplement product but with their own brand name and logo. Consumers can easily make out the similar ingredients and their dosages in your competitors products. There will be huge price competition and very less margin to make profit.
On the other hand, custom dietary supplement products are unique and specifically made for addressing selected problem in the consumers. It will have unique combination of ingredients and unique dosages to address particular segment of the population. It offers zero or minimal competition and helps to strategize your marketing efforts to focussed customers. In custom formulations, you have the option to select the kinds of ingredients and quality of ingredients you want, So that you can offer your consumers a superior quality product. However, custom dietary supplement formulations are expensive, come with minimum order manufacturing quantities and consume more time in the development and production. For a long term brand building you need to go with custom supplement formulation rather private label, because, the private label offers you a minimal or no control over your product.
Some of the product labels make a proprietary blend as to avoid the stealing of their product details from the completion. In such cases you can’t copy the competitor’s product to its entirety.
In this, you can approach the formulation by finding out the best effective ingredients and use them in the formulation. The popularly used phrase “Fairy dusting” suits this approach as all the ingredients used here are many but without effective dosages (Quantity). This kind of formulations may lead to no effect and fail to sustain the market.